Impulse buys: stop yourself

We buy a lot of stuff we don’t really need.  A recent poll found the average American spends over $5,000 a year on impulse buys.

But a new study may have figured out an easy trick to help you avoid that habit, and save some real money.

The next time you’re tempted to buy something, take a few seconds to think about something you ALREADY own.

Think about the last time you used it, and why you like it.  And it doesn’t even have to be similar to what you’re about to buy.

Researchers at Rice University did a study with about 150 people.  They had some of them reflect on things they owned, and describe how they use them.  For example, one woman talked about her Kindle Fire and how she loves using it to read in bed.

Then they showed everyone five products . . . a sweater, a watch, a chair, a box of chocolates, and a coffee maker.  And they asked how much they’d pay for them.  And the people who’d just thought about something they already owned were 14% less willing to buy the stuff than people who didn’t do the exercise.

(NY Post)




Cumulus Media, including Q98, Magic 106.9, Rock 103 and WFNC 640am have teamed up with Fayetteville Urban Ministry once again, to help our neighbors and friends this holiday season. We will be at Westwood Shopping Center 6am, to 6pm, broadcasting live, and collecting your donations. New, unwrapped toys, baby items, non perishable food, coats, jackets,…

Was the punishment appropriate?

Was the punishment appropriate?

He is having surgery this morning to repair parts of his face.  His mother told CBS 17 that the doctor’s told her that one more hit could have meant burying her son, instead of surgery.